Wonderstruck Fragrance Campaign | Owned by Elizabeth Arden
Sept 2011 to Jul 2012
Awards & Features
Fifi Awards 2012
Distinguish Wonderstruck from thousands of celebrity fragrances and leverage Taylor Swift’s distinct brand and passionate fan base with an intense web media, social media, print media and video campaign.
Fantasy sequences were created around Taylor's song "Enchanted", which were shown on TV and online. Social media content, web banners and print supported the mini films, all of which reflected Taylor’s innocence, alluring personal style and natural beauty. Wonderstruck became the largest celebrity perfume launch of 2011 and made $50 million in sales within its first year.