Taylor Swift

Wonderstruck Fragrance Campaign | Owned by Elizabeth Arden

Role

Interactive Designer

Live Date

Sept 2011 to Jul 2012

Awards & Features

Fifi Awards 2012

Challenge

Distinguish Wonderstruck from thousands of celebrity fragrances and leverage Taylor Swift’s distinct brand and passionate fan base with an intense web media, social media, print media and video campaign.

Solution

Fantasy sequences were created around Taylor's song "Enchanted", which were shown on TV and online. Social media content, web banners and print supported the mini films, all of which reflected Taylor’s innocence, alluring personal style and natural beauty. Wonderstruck became the largest celebrity perfume launch of 2011 and made $50 million in sales within its first year.

TV iconTV icon
TV Spot Animation
Social Media iconSocial Media icon
Social Media
Web Banner iconWeb Banner icon
Web Banner
Print iconPrint icon
Print Media

TV icon TV spot Animation

Media icon Social Media

Taylor Swift Wonderstruck Twitter page
Taylor Swift Wonderstruck Facebook page
Taylor Swift Wonderstruck Facebook page

Media icon Web Banner

Taylor Swift Wonderstruck Vevo web banner takeover
Taylor Swift Wonderstruck web banner

Media icon Print Media

Taylor Swift Wonderstruck print ad