Britney Spears Fragrances
Social Media Campaign | Owned by Elizabeth Arden
Leverage Britney's previously untapped Facebook following to introduce and socialize the Britney Spears Fragrance brands.
Britney was interested in creating a social buzz around 8 distinct brands that fell under the larger umbrella of "Britney Spears Fragrances." Working closely with the client, I designed and created a comprehensive Facebook social campaign including cover photos, profile images, banners and micro-content. Within 8 months of launch, the page had over 100,000 likes and has over 225,000 now.