Britney Spears Fragrances

Social Media Campaign | Owned by Elizabeth Arden

Role

Interactive Designer

Live Date

Jun 2012

Challenge

Leverage Britney's previously untapped Facebook following to introduce and socialize the Britney Spears Fragrance brands.

Solution

Britney was interested in creating a social buzz around 8 distinct brands that fell under the larger umbrella of "Britney Spears Fragrances." Working closely with the client, I designed and created a comprehensive Facebook social campaign including cover photos, profile images, banners and micro-content. Within 8 months of launch, the page had over 100,000 likes and has over 225,000 now.

Britney Spears Beauty Facebook page
Britney Spears Beauty Radiance Banner
Britney Spears Beauty Fantasy Banner
Britney Spears Beauty Curious Banner